Welcome to YourOBL.com Blog.
First of all I would like to address our mission. We provide Multi-Sensory Branding for local businesses as a Creative Design Group in Central Florida. Most companies are designed to extract revenue from the community or business and too often without an ROI attached for the investment.
I see good people every day go out of business with a good products or services. Knowing a % of all new businesses close their doors based on
Journal of Small Business Management in October, 1996. The
authors studied 5,196 startups in 51 managed shopping centers across
Australia between 1961 and 1990 to try to determine true failure rates,
because they felt that bankers and venture capitalists were basing
negative views of small companies on dubious statistics.
Their data showed that annual failure rates were greater than 9%
when failure was defined simply as "discontinuance of ownership." When
failure was defined as bankruptcy, however, the number dropped to less
than 1% annually. About 4% of the businesses that closed their doors
each year "failed to make a go of it." And owners disposed of about 2%
of businesses annually to prevent further loss. The authors concluded
that cumulatively 64.2% of the businesses failed in a 10-year period --
if failure was measured as discontinuance of ownership -- but only 5.3%
actually filed for bankruptcy during a decade.
I keep asking my self what could they have done different. My philosophy is, when I help them grow and succeed, I will grow with them.
My clients see me as a partner and not a sales person based on performance and bringing creative concepts to the table that helps them consistently connect with their target audience, designed to maintain and stimulate growth , reduce attrition and create more touch points that educate with higher comprehension and recall when consumer needs arise.
Orlando Biz Link.com will also provide business evaluations right from the community. YOU the customer. This is just one forum OBL and the community will communicate openly and professionally to get the word out on so many hard working Entrepreneur's, new and established that work very hard every day to provide quality products and services to Central Florida.
As a community resource, please reply or fill out one of our on-line surveys to let us know your experiences with local businesses. The 1-5 star rating for quality of product/service and customer care will dictate their ranking on the site with customer comments and video testimonials from customers.
OrlandoBizLink.com will become Central Florida Biz resource with information that will help you decide which Auto Dealers, Restaurateurs ,Medical facilities, Doctors etc. deserve your patronage and continued growth.
Just a smarter way of doing business...
